We are a European Company founded in 1971, we have partnered with an Emirati Company that has over 15 years of experience and originally inspired by the culture and values of the United Arab Emirates. Our objective was to create olfactory signatures that embody the culture and brand a heart and soul that belong to these values.
The notion of the Arabian horse rang true and we felt the immediate relevance with our brand; a symbol of pride, nobility and strength. The Arabian horse is signified in our emblem and more impressively in our signature scents with unprecedented olfactory expressions.